Setting up Facebook Advertising in Facebook in Checkfront

Learn how to set up the Facebook Advertising integration in Checkfront.

Before you start the setup in Checkfront, please ensure you have read and followed the instructions in the last article on setting up Facebook Advertising in Facebook.

New to Facebook Advertising? Read the first article in this series for an introduction to the Facebook Advertising feature. 

Accessing the features mentioned in this article

Where can I find this feature using the top menu?

Manage > Integrations > Conversion > Facebook Advertising
 

What more do I need to use this feature?

• Facebook Personal or Business Manager account with Facebook Ads
• Admin permissions to manage Integrations
• Your Facebook Pixel ID, as described in the previous article
• The HTML Verification File Name, as described in the previous article (optional)
   

Which Checkfront version supports this feature - classic items, classic products, or both?

• This feature is available in both our classic items version using classic items (Inventory > Items) and our classic products version using classic products (Inventory > Products).  → Learn more about products

To set up Facebook Advertising in Checkfront, follow these steps:

1. Sign in to Checkfront and navigate to the Integrations page (Manage > Integrations).
2. Find the Facebook Advertising tile within the Conversion section and click the integration listing to open the Add-on Setup modal.

3. Check the Enable Facebook Pixel conversion tracking box, then type or copy and paste the Facebook Pixel ID from your Facebook Events Manager. (See the previous article)

4. Do you have a Facebook Business Manager account and need to verify your domain? Enter your HTML Verification File Name in the field provided, e.g.,04u8n8ekgezyoyhiv6a8y6xeokf6w1.html (See the previous article)
5. To complete the setup, click the Activate button.
6. Once this integration is activated, click Verify Domain within Facebook to complete the verification process. (See the previous article)

You can now check your Facebook Event Manager to track activity! 

Domain verification You can learn more about when Domain Verification is needed here: When to use domain verification to verify your business?

Are you experiencing inaccurate Facebook advertising results? Customer device privacy settings, including ad-blockers, browser privacy extensions, and operating system opt-in tracking features, may affect the accuracy of Facebook tracking results.

Facebook Event Manager and Facebook Ads Have further questions about Facebook Event Manager or Facebook Ads? Learn more here: Facebook Ads for Business Facebook Business Help Center

• How does Checkfront track conversions with Facebook Pixel?
  
  By default, Checkfront sends a purchase event to Facebook Pixel on the booking receipt page, which is considered a conversion. If you need custom receipt URL tracking, you can create a custom tracking event in your Facebook Ads account.
   
• When running a Facebook ad, can I tell which booking came from which ad campaign?
  
  No, Checkfront does not send the booking ID to Facebook Ads.
   
• Can multiple campaigns be tracked with a single Facebook pixel?
  
  Tracking multiple campaigns with a single Facebook pixel may be possible by redirecting the Customer to a specific Checkfront /reserve URL that contains a query parameter of tid=campaign_name. Then, create custom events in Facebook Ads to track all page views with a URL that contains tid=campaign_name.

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