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Reporting and exploring in Google Analytics 4

With your Google Analytics 4 integration up and running, the real value begins - understanding your Customers. This article points you to the reporting and exploration tools in GA4 that help you spot trends in the booking journey, measure your marketing campaigns, and troubleshoot your tracking data when things don't look quite right.

Learn more about reporting in Google Analytics, including where to find information about reporting and answers to frequently asked questions.

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New to Google Analytics 4? 

Read the first article in this series for an introduction to our Google Analytics 4 integration.

 

Accessing the features mentioned in this article


Where can I find this feature using the top menu?

  • Manage > Integrations > Conversion > Google Analytics
     

What more do I need to use this feature?

  • Admin permissions to manage integrations.
     

Which Checkfront version supports this feature - classic items, classic products, or both?

  • This feature is available in both our classic items version (Inventory > Items) and our classic products version (Inventory > Products).  → Learn more about products

 

Reporting in Google Analytics 4

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Google Analytics reports snapshot screen highlighting the Reports tab in the left navigation.

Once you have set up the Google Analytics 4 integration, Google starts collecting data from your website and Checkfront to create reports and insights for your business.

 

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Best uses for Google Analytics

Google Analytics is best used for identifying trends in the Customer journey and booking flow, and evaluating the success of marketing and ad campaigns.

Ad-blockers and other enabled browser privacy settings can prevent Customer tracking. Google Analytics should not be used as a reliable source for reporting sales figures, as its data may not match what is reported in Checkfront.

 

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Google Analytics 4 does not support cross-domain tracking within iFrames

As we used iFrames to build our Booking Widget, referral information cannot be tracked by Google Analytics 4. All conversions through the Booking Widget appear as direct, as if the Customer booked directly through the Checkfront booking page.

You can still use Google Analytics 4 through the Booking Widget to learn more about users' behavior when creating Checkfront bookings and report on other traffic acquisition metrics, such as user, session, and event numbers.

You can learn more about traffic acquisition reporting in Google Analytics here.

 

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Learn more about reporting on your tracking data in Analytics Help:

 

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Expert Tips from Checkfront Support: Helpful Tools for Use with GA4

"You can use these helpful tools to debug and test your website with GA4." - Karan, Tech Support Analyst

  • DebugView
    DebugView in Google Analytics displays the events and user properties that Google Analytics collects from a user in real-time. This allows you to troubleshoot issues as you install your tags or step through an external user's live activity. 
  • Tag Assistant Legacy
    This Google Chrome extension helps to troubleshoot the installation of various Google tags, including Google Analytics, Google Tag Manager, and more. 
  • Google Analytics Debugger
    This Google Chrome extension loads the debug version of the Google Analytics JavaScript for all sites you browse using Google Chrome. It prints useful information to the JavaScript console. These messages include errors and warnings that can tell you when your analytics tracking code is set up incorrectly.

 

Frequently asked questions

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Why is data not showing up in Google Analytics?

  • Your Google Analytics reports and explorations can take 24-48 hours to process data from your website or app.
  • Make sure that you have Customer-made bookings. Bookings made Staff-side or externally through OTAs do not show in Google Analytics.
  • Customers might be using ad blockers, have browser privacy settings enabled, or Google Analytics may not support the type of browser or device they use.

 

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What information is sent to Google?

No personally identifiable information on your Customers is sent to Google. Google Analytics reporting should be used as a guide rather than as an accurate financial or accounting report.

These reports include only bookings made by your Customers from your website, not bookings made from within Checkfront.

 

 

< Setting up Google Analytics 4 in Checkfront   |  

 

 

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