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Introduction to the Checkfront integration with Google Analytics 4 and Cross-domain Tracking

Get started with our Google Analytics 4 integration. Learn more about Google Analytics 4 and the Checkfront integration, including answers to frequently asked questions.

To learn more about Google Analytics 4, please read the entire series of articles at the side and bottom of this page.

 

Which plans include this feature?

Legacy:  Soho, Pro, Plus, Enterprise, Flex
New:  Starter, Growth (Subscription), Growth (Per Booking), Managed
→ Learn more about our new plans or how to change your plan.


Where can I find this feature using the top menu?

Manage > Integrations > Conversion > Google Analytics

What more do I need to use this feature?

Which Checkfront version supports this feature - classic, new or both?

  • This feature is available in both our classic version using items (Inventory > Items) and our newest version using products (Inventory > Products).  → Learn more about products

 

About Google Analytics

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Google Analytics Logo

"Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business." ~ Analytics Help

You can use Google Analytics to...

  • Track Customers to gain insights into their booking journey by tracking their path to book your products
  • Track the success of your marketing campaigns (e.g., newsletters, Google Ads)

You can then use this information to optimize your workflow, attract new customers, increase sales, and spread the word about your business.

 

Google Analytics logo

Learn more about the new Google Analytics 4 here:

 

Integration Overview

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Our integration applies your Google Analytics tracking code (Google tags) to your Customer-facing pages in Checkfront. Whether you use our embedded Booking Widget or the Hosted Customer Booking pages, you can analyze your visitor data within Google Analytics.

Our integration supports cross-domain tracking, allowing you to accurately attribute activity to a single visitor as they seamlessly cross domains. Visitors are tracked from your website to Checkfront as a single session.

 

FAQ

What is cross-domain tracking?

Cross-domain tracking enables two or more related sites on separate domains to be measured as one. 

Google tags, unique code placed on web pages, provide a common way to measure activity when your Customer journeys span multiple domains, e.g. from your website to Checkfront's Booking Widget or booking pages.

Cross-domain tracking is also referred to as cross-domain conversion measurement.

 

FAQ

How do I set up conversion events?

If you come from a background in Universal Analytics, you may be looking for instructions on how to configure conversion events.

With our Google Analytics 4 integration, you do not need to take any extra steps to set up conversion events!

Events are automatically created and tracked on the Receipt, Guest Form, and Documents/Waivers pages.

Simply, follow the steps in this guide to set up the Google Analytics 4 integration.

 

Alert

Important!

Google Analytics & Google Ads plugins DO NOT WORK when using a Custom Receipt URL as the URL to your website does not contain the integrated Google Analytics code of the Checkfront integration.

To resolve this issue, you need to create a custom conversion event within your Google Analytics account with keywords from your Custom URL. 

 

Frequently Asked Questions

 

  • What pages are tracked in Checkfront?

    The Reserve/Booking, Booking Form, Payment, Booking Invoice, Receipt, Guest Form, and Documents/Waivers pages are tracked.
  • How do I notify a remote server of a new booking or update its status?

    If you wish to notify a remote server of a new booking or update its status, consider using API notifications instead of a tracking solution.

 

 

Setting up Google Analytics 4 in Google Analytics >

 

 

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