Read this introduction to the Google Ads integration, with information on the two setup experiences available.
To learn more about the functionality of the Google Ads integration, please read the entire series of articles accessed at the side and bottom of this page.
- Setting up Google Ads (Original Experience)
- Setting up Google Ads (New Experimental Experience)
- Setting up Google Ads in Checkfront
Which plans include this feature?
Legacy: Soho, Pro, Plus, Enterprise, Flex
New: Starter, Growth, Managed | Learn more about our new plans or how to change your plan.
Where can I find this feature using the top menu?
Manage > Integrations > Conversion > Google Adwords
What more do I need to use this feature?
- Google account with Google Ads.
- Admin permissions to manage your account.
Which Checkfront version supports this feature - classic, new or both?
- The Google Ads feature is available to both those using items (Inventory > Items), a key feature of our classic version of Checkfront, and those using products (Inventory > Products), a key feature of our newest version of Checkfront.
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New to Checkfront - Products ✨ With our newest version of Checkfront, we have added Products (Inventory > Products) as the successor to items (Inventory > Items). Are you interested in migrating to our newest version? Please reach out to our Technical Support team for more information. |
About Google Ads
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Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time. ~ Google Ads
If you market your business via Pay Per Click (PPC) advertising with Google Ads, you no doubt want to start tracking your Checkfront booking conversions. Obtaining this return on investment (ROI) data for your online campaigns is the most critical factor in evaluating the effectiveness of your online marketing initiatives.
Our Google Ads integration adds the Google Ads tag to the booking page to track whether a Customer has come from a Google Ads source. Assuming adblockers and other privacy extensions aren’t enabled, the integration tracks the conversion, ad source, booking ID, language, and conversion amount.
There are plenty of resources available online to assist you with Google Ads. We highly recommend you consult a qualified Google Ads expert and/or do plenty of research before diving into pay-per-click advertising.
A finely tuned campaign can immediately and positively impact your revenue; however, a poorly tuned and monitored campaign can be disastrous and costly.
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Have a question about Google Ads? Google has you covered with FAQs and advertising resources. Learn more about Google Ads here: |
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Important!Google Analytics & Google Ads plugins DO NOT WORK when using a Custom Receipt URL. You need to build your tracking on your Customer Receipt page. If you wish to notify a remote server of a new booking or update its status, consider using API notifications instead. For Google Ads, you can learn more about adding custom tracking to your website here: |
Which Google Ads Setup instructions should I follow?
Back to topThere are two Google Ads setup experiences possible. Depending on your account settings, you may see the original experience or the new experimental experience in Google Ads. Choose the setup guide that best matches your Google Ads experience below.
| Which Experience? | Setup Experience |
The Details |
| Original Experience |
If you see Tools & settings in your menu bar, continue with our original experience guide here: |
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| New Experimental Experience |
If you see a Create button in your view, continue with our new experimental experience guide here: |
Setting up Google Ads (Original Experience) >