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Locate: Manage > Integrations > Conversion > Google Adwords
- Google account with Google Ads.
- Admin permissions to manage your account.
- The Google Ads feature is available to both those using items (Inventory > Items), a key feature of our classic version of Checkfront, and those using products (Inventory > Products), a key feature of our newest version of Checkfront.
New to Checkfront - Products ✨
Products (Inventory > Products) is the successor feature to (Inventory > Items) and is available in our newest version of Checkfront.
Not yet on our newest version and interested in upgrading? Please contact our Technical Support team for more information.
Discover more product-related help articles here: Products (New).
In this article, we describe how to set up Google Ads, along with creating a new website conversion.
About Google Ads
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time. ~ Google Ads
If you market your business via Pay Per Click (PPC) advertising with Google Ads, then you no doubt want to start tracking your Checkfront booking conversions. Obtaining this return on investment (ROI) data for your online campaigns is perhaps the most important factor in evaluating the effectiveness of your online marketing initiatives.
Our Google Ads integration adds the Google Ads tag to the booking page to track if a Customer has come from a Google Ads source or not. Assuming adblockers and other privacy extensions aren’t enabled, the integration tracks the conversion, the ad source, the booking ID, language, and the conversion amount.
There are plenty of resources available online to assist you with Google Ads. We highly recommend that you consult a qualified Google Ads expert, and/or do plenty of research before diving into pay-per-click advertising.
A finely tuned campaign can have an immediate and positive impact on your revenue; however, a poorly tuned and monitored campaign can be disastrous and costly.
Have a question about Google Ads?
Google has you covered with FAQs and advertising resources. Learn more about Google Ads here:
Google Analytics & Google Ads plugins DO NOT WORK when using a Custom Receipt URL. You need to build in your own tracking on your Customer Receipt page.
If you wish to notify a remote server of a new booking or update its status, then consider using API notifications instead.
For Google Ads, you can learn more about adding custom tracking to your website here:
Setup in Google AdsBack to top
Setting up ad tracking with Checkfront is easy! First, log into your Google Ads account.
Then, from the menu bar at the top, click on the Tools & settings icon.
Lastly, select Conversions from the Measurement list.
You can now create a conversion for your Checkfront bookings. Click on the blue New Conversion Action button to get started.
The next step is to select the source of the conversion you want to track. Click the Website tile to proceed.
On the next screen, Create an action, there are three sections you need to consider for the purpose of our configuration. Any other section can be configured in the way that suits you most.
Goal And Action Optimization
The Goal category selected from the dropdown menu should be Purchase.
For Conversion Action Optimization Options, choose the option that works best for your purpose.
Input a name for the conversion. Something simple and related to Checkfront is probably best. In our example above, we go with 'Checkfront Bookings'.
In the Value section, select the second option of Use different values for each conversion.
You can assign whatever default value you wish as the value is picked up from your items in Checkfront, so you don't need to worry about this too much.
To include transaction-specific values instead, you need to customize your conversion tracking tag when using a Custom Receipt URL.
Find out more about transaction-specific values here:
When ready, after filling out any other sections, click on the Create and Continue button at the bottom.
In the next article in this series, we look at tracking tag installation.
Google Ads: Tracking Tag Installation >