If you market your business via Pay Per Click (PPC) advertising with Google AdWords, you'll no doubt want to start tracking your Checkfront booking conversions.
Obtaining this return on investment (ROI) data for your online campaigns is perhaps the most important factor in evaluating the effectiveness of your online marketing initiatives.
There are plenty of resources available online to assist you with Google AdWords. We highly recommend that you consult a qualified Adwords expert, and/or do plenty of research before diving into pay-per-click advertising.
A finely tuned campaign can have an immediate and positive impact on your revenue; however, a poorly tuned and monitored campaign can be disastrous and costly.
Setup in Google AdwordsBack to top
The next step is to select the source of the conversion you'd like to track. Choose Website. It's the first option you are presented with and all you need to do is click on the Website tile in order to proceed.
On the next screen, Create an Action, there are three fields you need to consider for the purpose of our configuration. Any other fields can be configured in the way that suits you most.
Input a name for the conversion. Something simple and related to Checkfront is probably best. In our example, we went with 'Checkfront Bookings'.
The Category selected from the drop-down menu should be Purchase/Sale.
In the Value field, select the second option Use different values for each conversion. You can assign whatever default value you wish as the value will be picked up from your items in Checkfront, so you don't need to worry about this too much.
You will need to customize your conversion tracking tag to include transaction specific values. You can find out more about that here. When ready, click on the Create and Continue button at the bottom.
Tracking Tag InstallationBack to top
It's now time to review and install your tag. Checkfront requires two pieces of information from the code provided to you by Google AdWords. These are the Conversion ID and the Conversion Label.
To locate the pieces of code you need, click on the Use Google Tag Manager tile.
The following screen will display the two codes you need. Make a note of these for the next step.
Once you've noted that information, click Next to save your progress and then head over to your account at Checkfront.
Setup in CheckfrontBack to top
Back in your Checkfront dashboard, navigate to Manage > Add-ons > Google AdWords.
From the pop-up window, enter your Google Conversion ID and Google Conversion Label. Then, click the Activate button.
Once activated in Checkfront, new customer bookings will be sent to your Adwords account along with the value of the transaction.
The tracking status in your AdWords account will remain Unverified until your first successful conversion, so don't worry if this doesn't appear to be updating for you right away.
If you don't currently use Google AdWords but are still interested in your conversion rates, have a look at our Google Analytics integration.