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Locate: Manage > Integrations > Conversion > Google Adwords
Prerequisites:
- Google account with Google Ads.
- Admin permissions to manage your account.
- Google Ads is available to those using items (Inventory > Items), a feature of our classic version of Checkfront.
- Interested in using Google Ads with products (Inventory > Products)? Your account must be a member of our Early Access Program.
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Early Access Program To learn more about becoming part of our Early Access Program check out our related blog post or contact our Technical Support team. Find our complete set of help articles related to the Early Access Program here: Early Access Program. |
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Important!Google Analytics & Google Ads plugins DO NOT WORK when using a Custom Receipt URL. You need to build in your own tracking on your Customer Receipt page. If you wish to notify a remote server of a new booking or update its status, then consider using API notifications instead. |
In this article, we describe how to set up Google Ads, along with creating a new website conversion.
About Google Ads
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time. ~ Google Ads
If you market your business via Pay Per Click (PPC) advertising with Google Ads, then you no doubt want to start tracking your Checkfront booking conversions. Obtaining this return on investment (ROI) data for your online campaigns is perhaps the most important factor in evaluating the effectiveness of your online marketing initiatives.
Our Google Ads integration adds the Google Ads tag to the booking page to track if a Customer has come from a Google Ads source or not. Assuming adblockers and other privacy extensions aren’t enabled, the integration tracks the conversion, the ad source, the booking ID, language, and the conversion amount.
There are plenty of resources available online to assist you with Google Ads. We highly recommend that you consult a qualified Google Ads expert, and/or do plenty of research before diving into pay-per-click advertising.
A finely tuned campaign can have an immediate and positive impact on your revenue; however, a poorly tuned and monitored campaign can be disastrous and costly.
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Have a question about Google Ads? Google has you covered with FAQs and advertising resources. Learn more about Google Ads here: |
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Important!Google Analytics & Google Ads plugins DO NOT WORK when using a Custom Receipt URL. You need to build in your own tracking on your Customer Receipt page. If you wish to notify a remote server of a new booking or update its status, then consider using API notifications instead. |
Setup in Google Ads
Back to topSetting up ad tracking with Checkfront is easy! First, log into your Google Ads account.
Then, from the menu bar at the top, click on the Tools & settings icon.
Lastly, select Conversions from the Measurement list.
You can now create a conversion for your Checkfront bookings. Click on the round blue button labelled + to get started.
The next step is to select the source of the conversion you'd like to track. Click the Website tile to proceed.
On the next screen, Create an Action, there are three sections you need to consider for the purpose of our configuration. Any other section can be configured in the way that suits you most.
Conversion Name
Input a name for the conversion. Something simple and related to Checkfront is probably best. In our example above, we go with 'Checkfront Bookings'.
Category
The Category selected from the dropdown menu should be Purchase.
Value
In the Value section, select the second option of Use different values for each conversion.
You can assign whatever default value you wish as the value is picked up from your items in Checkfront, so you don't need to worry about this too much.
You need to customize your conversion tracking tag to include transaction-specific values.
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Find out more about that here: |
When ready, click on the Create and Continue button at the bottom.
Google Ads: Tracking Tag Installation >