Learn how to set up the Facebook Advertising integration in Checkfront.
New to Facebook Advertising? Read the first article in this series for an introduction to the Facebook Advertising feature.
Which plans include this feature?
Legacy: Soho, Pro, Plus, Enterprise, Flex
New: Starter, Growth, Managed | Learn more about our new plans or how to change your plan.
Where can I find this feature using the top menu?
Manage > Integrations > Conversion > Facebook Advertising
What more do I need to use this feature?
- Facebook Personal or Business Manager account with Facebook Ads.
- Admin permissions to manage Integrations.
- Facebook Pixel ID from the previous step.
Which Checkfront version supports this feature - classic, new or both?
- The Facebook Advertising feature is available to both those using items (Inventory > Items), a key feature of our classic version of Checkfront, and those using products (Inventory > Products), a key feature of our newest version of Checkfront.
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New to Checkfront - Products ✨ With our newest version of Checkfront, we have added Products (Inventory > Products) as the successor to items (Inventory > Items). Are you interested in migrating to our newest version? Please reach out to our Technical Support team for more information. |
Setting up Facebook Advertising in Checkfront
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Once your Facebook Pixel is ready, sign in to Checkfront and navigate to the Integrations page (Manage > Integrations).
Find the Facebook Advertising tile within the Conversion section and click on the tile to open the Add-on Setup modal.
Type or copy and paste in the Facebook Pixel from your Facebook Events Manager and check the Enable Facebook Pixel conversion tracking box.
Do you have a Facebook Business Manager account and need to verify your domain? Add your Domain Verification Code here. Once this integration is activated, click Verify within Facebook to complete the verification process. We cover this in more detail within the previous article.
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You can learn more about when Domain Verification is needed here... |
To complete the setup, click the Activate button. Now, check your Facebook Event Manager for tracking activity!
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Are you experiencing inaccurate Facebook advertising results? Please note that Customer device privacy settings, including ad-blockers, browser privacy extensions, and operating system opt-in tracking features, may affect the accuracy of Facebook tracking results.
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Have further questions about Facebook Event Manager or Facebook Ads? Learn more here... |
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How does Checkfront track conversions with Facebook Pixel?
By default, Checkfront sends a purchase event to Facebook Pixel on the booking receipt page. This is considered a conversion. If custom receipt URL tracking is needed, create a custom tracking event in your Facebook Ads account. -
When running a Facebook ad, can I tell which booking came from which ad campaign?
No, Checkfront does not send the booking ID to Facebook Ads.
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Can multiple campaigns be tracked with a single Facebook pixel?
This may be possible by redirecting the Customer to a specific Checkfront /reserve URL that contains a query parameter of tid=campaign_name. Then, create custom events in Facebook Ads to track all page views with a URL that contains tid=campaign_name.
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