Setting up Google Ads (Original Experience)

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Learn how to set up Google Ads in their original experience, including creating conversion actions and setting up tracking tags.

New to Google Ads? Read the first article in this series for an introduction to the Google Ads integration, including information on the difference between the original and experimental experiences.

You can find instructions on setting up Google Ads new experimental experience here. 

 

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Which plans include this feature?

Legacy:  Soho, Pro, Plus, Enterprise, Flex
New:  Growth (Subscription), Growth (Online Booking Fee), Managed
→ Learn more about our new plans or how to change your plan.

Where can I find this feature using the top menu?

Manage > Integrations > Conversion > Google Adwords

What more do I need to use this feature?

• Google account with Google Ads. (Disable your ad blocker to view Google Ads pages.)
• Admin permissions to manage your account.
  
  

Which Checkfront version supports this feature - classic, new or both?

• This feature is available in both our classic version using items (Inventory > Items) and our newest version using products (Inventory > Products).  → Learn more about products

 

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Setting up ad tracking with Checkfront is easy! First, log into your Google Ads account.

 

Then, click the Tools & settings icon from the menu bar at the top.

 

Next, select Conversions from the Measurement list.

 

You can now create a conversion for your Checkfront bookings. Click on the blue New Conversion Action button to get started.

 

Next, select the source of the conversion you want to track. Click the Website tile to proceed.

 

In the first step, Create an action, there are three settings you need to configure. Each setting can be configured to suit your needs, with some exceptions explained in detail below.

 

Goal And Action Optimization

You need to select Purchase as the Goal category for this action.

For Conversion Action Optimization Options, choose the best option for your purpose.

 

Conversion Name

Input a name for the conversion. Something simple and related to Checkfront is best. In our example above, we use 'Checkfront Bookings'.

 

Value

Select the second option Use different values for each conversion to measure the impact of your advertising. 

You can assign whatever default value you wish as the value is picked up from your items/products in Checkfront, so you don't need to worry about this too much.

 

To include transaction-specific values instead, you must customize your conversion tracking tag using a Custom Receipt URL. Find out more about transaction-specific values here: Track transaction-specific conversion values

 

When ready, after filling out any other sections, click Create and Continue.

 

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After setting up your conversion action in Google Ads, it's time to review and install your tag.

Checkfront requires two pieces of information from the code provided to you by Google Ads. These are the Conversion ID and the Conversion Label.

 

To locate the pieces of code you need, click on the Use Google Tag Manager tile found in the Set up the tag step when creating a conversion.

 

The following screen displays the two codes you need. Make a note of these for the next step.

Once you've noted that information, click Next to save your progress and head to your account at Checkfront.

 

From here, you can go directly to the instructions on Setting up Google Ads in Checkfront.

 

 

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< Introduction to Google Ads     |     Setting up Google Ads (New Experimental Experience) >

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