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Locate: Manage > Integrations > Conversion > Google Adwords
- Google account with Google Ads.
- Admin permissions to manage your account.
- The Google Ads feature is available to both those using items (Inventory > Items), a key feature of our classic version of Checkfront, and those using products (Inventory > Products), a key feature of our newest version of Checkfront.
New to Checkfront - Products ✨
Products (Inventory > Products) is the successor feature to (Inventory > Items) and is available in our newest version of Checkfront.
Not yet on our newest version and interested in upgrading? Please contact our Technical Support team for more information.
Discover more product-related help articles here: Products (New).
In this article, we describe how to set up Google Ads in your Checkfront account.
New to Google Ads? Be sure to read the first article in this series for an introduction!
Setup in CheckfrontBack to top
To configure Google Ads in your Checkfront account, navigate to Integrations (Manage > Integrations) and select the Google Adwords tile from the Conversion section.
From the pop-up window that displays, enter your Google Conversion ID and Google Conversion Label that are provided in your Google Ads account, as per our example above.
Then, click the Activate button.
Once activated in Checkfront, new Customer bookings are sent to your Google Ads account along with the value of the transaction.
The tracking status in your Google Ads account remains Unverified until your first successful conversion, so don't worry if this doesn't appear to be updating for you right away.
If you want to test that the integration is connected before waiting for the first Customer conversion, then a suggestion is to create a test booking and payment through your Booking Page.
Note that it can take up to 3 hours for the first conversion to appear in your Google Ads account.
If you don't currently use Google Ads but are still interested in your conversion rates, then have a look at our Google Analytics integration.