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There are no perks for doing this, other than the satisfaction that you have helped to spread the word about Checkfront and all it can do for other businesses also. The descriptions of what each checkbox activates are pretty self-explanatory. If you choose not to activate the first one, that links your logo to checkfront.com, clicking on the logo will simply return the customer to your reservation home page.
This feature to enable Checkfront branding links is available to our Pro and higher plans.