If you are using Facebook advertising as a way to help generate business and boost your bookings, Checkfront has an add-on just for you.
Retargeting is a marketing tactic that tracks the movement of your customers across the internet and uses the data to show them specific ads.
Checkfront Tip: How Does a Facebook Pixel Work?
You can generate a Facebook Pixel and place in the header or footer on every page of your website. When someone visits your site, Facebook stores the pixel code in their browser. This is called a cookie (a piece of temporary code which tracks whether a visitor has been to the site before). When the visitor goes back to their Facebook homepage, they’ll be shown one of your ads. You can specify various groups of people you wish to target based on a variety of factors, including how recently they visited your site and which specific pages they’ve been to.