Facebook Advertising: Setup in Facebook

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Locate: Manage > Integrations > Conversion > Facebook Advertising
Prerequisites:

• Facebook Individual or Business Manager account with Facebook Ads.
• Admin permissions to manage Integrations.
• The Facebook Advertising feature is available to both those using items (Inventory > Items), a key feature of our classic version of Checkfront, and those using products (Inventory > Products), a key feature of our newest version of Checkfront.

 

New to Checkfront - Products ✨ Products (Inventory > Products) is the successor feature to (Inventory > Items) and is available in our newest version of Checkfront. Not yet on our newest version and interested in upgrading? Please contact our Technical Support team for more information. Discover more product-related help articles here: Products (New).

 

In this article, we walk through setting up a pixel in Facebook for use with our Facebook Advertising integration to track the movement of your Customers for advertising purposes.

We also cover Domain Verification, for those Facebook Business Manager account holders that require verification.

New to our Facebook Advertising integration? Check out the first article in this series: Facebook Advertising: Introduction.

 

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Before activating Facebook Ads integration in Checkfront, you need to create a tracking pixel in your Facebook Events Manager. If you have an Individual Facebook account, then follow these steps...

1. From within the Facebook Events Manager and Data sources list, click on the Connect a data source button to begin the process of setting up a pixel.
2. From the Connect a new data source modal, choose the Web option to connect your website.
3. Next, choose Facebook pixel as your connection method from the Setup web events modal.
4. Click Continue after you have read the Connect website activity using pixel overview.
   
   

     4. Next, Name your pixel. Use something unique. You have 50 characters max!

      5. Choose to Manually add pixel code to your website.
      6. Click Copy Code. Just to move to the next step as Checkfront is going to take care of this!
      7. Click Continue to move to the next step of the process.
      8. Decide if you want Auto advanced matching and then click Continue.
      9. Finally, Add events using event tool setup as needed.
      10. Click Go to Pixel Overview to return to the Data Sources page.

 

Learn more about Auto advanced matching and pixel Events here... About Advanced matching for web Facebook pixel events

 

That's it! Your Facebook pixel has been created. Your pixel is now listed within the list of Data sources and you can get the tracking ID from here.

In the next article, we walk through how to add the Facebook Pixel ID to your Checkfront account via  Facebook Advertising integration setup (Manage > Integrations > Conversion > Facebook Advertising), so that the pixel can start tracking!

 

Have further questions about Facebook Event Manager or Facebook Ads? Learn more here... Facebook Ads for Business Facebook Business Help Center

 

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If you have a Facebook Business Manager account, then follow these steps to create a tracking pixel before activating your Facebook Ads integration in Checkfront. 

1. Go to Business Settings in Business Manager.
2. Select your business from your list of configured businesses. You may only have one!
3. Click Data sources.
4. Select Pixels from the sub-menu.
5. Click the +Add button to start the 
6. Within the modal Connect Website Activity Using Pixel, enter your Pixel Name.
7. Click Continue.
8. Choose to Set up the Pixel Now.
9. Next, choose to Manually add pixel code to your website.
10. As with the Individual account, you need to walk through the remaining options, until you are returned to the Data sources page with your pixel created. 
11. Copy your pixel ID from the pixel listed.

In the next article, we walk through how to add the Facebook Pixel ID to your Checkfront account via  Facebook Advertising integration setup (Manage > Integrations > Conversion > Facebook Advertising), so that the pixel can start tracking!

 

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Need to verify your Checkfront Domain with Facebook? Start with these steps...

1. In your Facebook Business Manager account, go to Business settings and then Brand Safety. Select Domains from the sub-menu.
2. Select Add to open the Add a domain modal
3. Enter your Checkfront Domain name. (For example, yourcompanyname.checkfront.com)
   
4. Click Add Domain to return to the Domains list.

     5. Next, select the Meta Tag Verification tab and copy the unique ID from the Meta Tag.
     6. Paste this Meta Tag ID into Checkfront (see next article for detailed instructions).
     7. Click Verify to complete the verification process!

 

Learn more about when Domain Verification is needed here... When to use domain verification to verify your business?

 

 

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<< Facebook Ads Intro     |     Facebook Ad Manager Setup (in Checkfront) >>

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