Introduction to Checkfront notification delivery from a custom email address via Postmark

Read this introduction to the Postmark integration, including information on how sending from a custom email address can help with deliverability.

To learn more about the functionality of the Postmark integration, please read the entire series of articles accessed at the side and bottom of this page.

• Activating notification delivery from a custom email address via Postmark

Accessing the features mentioned in this article

Where can I find this feature using the top menu?

Manage > Integrations > Email > Postmark

What more do I need to use this feature?

• Admin permissions to Manage your account and Integrations.
• You must own the custom domain from which you would like to send. Generic email addresses from sites such as Gmail.com and Live.com are not supported.
  
  

Which Checkfront version supports this feature - classic items, classic products, or both?

• This feature is available in both our classic items version using classic items (Inventory > Items) and our classic products version using classic products (Inventory > Products).  → Learn more about products

Postmark is an email delivery service that a business can use to deliver transactional emails to target Customers on time.

Outside of the Checkfront integration, they also offer customizable templates, tracking open click rates, and automatic notifications about email bounces. Postmark allows businesses to review sent, opened or bounced email via analytics and reports.

Occasionally, you may hear from some of your Customers that they did not receive their booking confirmation after completing a reservation through your Checkfront system.

Most likely, the notification was incorrectly marked as spam. This can be frustrating for you and the Customer, so we've made it easier to combat this issue with a free email integration with Postmark, available to all account plans. 

Checkfront's integration with Postmark only supports setting up notifications to send from a custom domain to improve email deliverability. Additional Postmark features such as templates, tracking, and reports are unavailable.

Notifications are sent, by default, from the address yourcompany@bookings.checkfront.com (yourcompany is a placeholder for your Checkfront account business name). 

Should a Customer reply to the notification, their response is sent to the email address supplied in the Company area (Manage > Setup > Company) in your Checkfront account.

Should you wish to send notifications from your domain, we have integrated with Postmark so that you can configure a custom email address for use with Checkfront.

Custom email addresses are only an option for those who own the domain from which they would like to send. Generic email addresses from sites such as Gmail.com and Live.com are not supported.

You must log in to your domain provider control panel and add two DNS records.

Doing so verifies that you control the domain in question and approve Checkfront to send email on behalf of that domain. If you need help with how to do this, seek advice from your domain provider's support team.

The two records you must add are as follows.  

Return-Path

This declares that our mail service (Postmark) is allowed to send email on your behalf.

DKIM TXT Record

This record verifies that Checkfront can send an email for you and that the content of the email is unaltered. The DKIM TXT record is Customer-specific and is generated by our email integration.  

The following article in this series looks at setting up notification delivery, including more on DNS records.

Activating notification delivery via Postmark >